Mobile Development

Mobile development and mobile app developing is the “building” stage of building mobile software and mobile apps in Des Moines. Mobile development starts with discussions on user engagement and workflow – decisions regarding logos, buttons, colors, etc. should wait for the later stages. Consider these questions:

  • What will the user do in the app?
  • What is the app trying to achieve?
  • What is the end goal?
  • How can the process be made simple and straightforward for the end user?

An app must easy to use from the beginning in order to keep the user’s interest. The typical amount of training time is zero minutes. An app’s chances of success are minimal if it is not straightforward and easy from the beginning. This is the reason that simplicity and workflow must be established before programming begins.

Once the workflow is determined, core decisions can be made. What base technology will be used? Weigh the options of native apps, mobile web apps, and hybrid apps.

A native app is coded for the specific operating system that it is written for, like Apple iOS or Google Android. Native apps must be written separately for each operating system, and therefore are typically more expensive.

A mobile web app is usually written in HTML 5. A mobile web app only needs to be written once and will work across all mobile operating systems. It is not as smooth or fast as a native app, cannot access as many features, and must be connected to the Internet at all times to work.

A hybrid app is an option where some of the code is written to work on multiple platforms and some is written in native. It is also not as smooth as a native app, but offers some similar advantages and is less expensive.

Map out what the app is supposed to achieve, and communicate that with an expert developer. Even after the first version of the app is done, development does not stop.

This site was created by Engage Mobile Solutions. We are a mobile app strategy, development, and marketing company that is dedicated to helping our Des Moines clients reach their goals. Check us out at


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